about

I am Cheryl Freund, the founder and designer behind ceejayeff jewelry. With an artistic core and an attraction to detail, I grew up surrounded by design. My parents were textile designers turned furniture retailers, and their world of color, pattern, and form became my earliest classroom. Running through the family store as a child, I absorbed the fundamentals of design by osmosis, building the foundation for my creative path.

My passion for the arts began early, from obsessing over the creative side of school projects to crafting handmade gifts for friends. This evolved into a love for sculptural objects, which I pursued at Temple University’s Tyler School of Art. When I discovered jewelry-making, I found the perfect medium that combined sculpture with body adornment, and I quickly connected with the techniques and materials.

After graduating in 2011, I gained experience working for high-end manufacturers, but my need for self-expression led me to create ceejayeff. My designs are shaped by my upbringing, travels, and the art and architecture that inspire me.

At ceejayeff, my process is rooted in intention and craftsmanship. I design fine jewelry in 14k gold with ethically sourced diamonds, creating delicate, lasting pieces to be worn every day and cherished for a lifetime. My fashion jewelry features semiprecious gemstones, pearls, and gold-filled components, offering accessible luxury with a focus on durability and style. I also collaborate on custom designs including engagement rings, wedding bands, and heirloom-worthy creations, translating personal stories into timeless pieces. To round out the collection, I curate vintage jewelry with the same care, choosing each piece for its history, character, and enduring beauty.

Across every collection, whether designed or hand-selected, my goal is to create jewelry that feels intentional, personal, and enduring, pieces that become part of your story.